Google Ads: Formerly Google AdWords, Google’s online marketing tool that allows you to show your ads in search results, partner sites or YouTube. Google ads are the channel where the most budget is used in the internet advertising ecosystem. Google ads started operating in November 2000. It currently has more than 1 million users.
Users search Google for products to buy, places to go, and what to do about certain topics. Ads delivered through Google Ads; It helps the advertiser site show its products and services in relevant searches or locations. With this service, which can be used both on desktop and mobile, you can attract visitors to your website, communicate with potential customers and increase your sales.
What are Google Ad Models?
Google Ads is much more than just advertising with a standard text or image. With the advertising models it offers, it allows users from all sectors to reach a general or specific target audience with the right image, sound and text.
1. Shopping Ads
Google shopping ads are the service that delivers the products and services on your e-commerce site to potential customers through the shopping tab of the search engine. You need a Google Merchant Center account for this mockup. If you enter the images, prices, features and discount rates of the products on your e-commerce site into Merchant Center, your products will also be shown in a related search.
2. Search Ads
Search network ads are the system that shows your e-commerce site in the first place in searches made within the specified keywords. These text-based ads are one of the most frequently used models of all websites.
3. Remarketing Ads
Remarketing ads are a system that increases brand awareness and reminds past users of a product or service. With this advertising model, you can reach users who have previously interacted with your e-commerce site. Your ads appear in front of your past users on Google or partner websites.
4. Display Network
As the name suggests, the display network model, which includes image-based advertising campaigns, is an effective method to find the right target audience. Display ads are shown to users on websites, YouTube, Gmail, and mobile apps.
5. Youtube Ads
YouTube, the rising trend of recent years, is one of the most convenient channels for advertising. YouTube ads appear at the beginning of the video, in the stream, or in the ad space on the side of the video. While there are skippable and non-skippable types, the majority of them are ads in video format.
How to Make Remarketing Ads with Google Ads? Why Are Remarketing Ads Important?
You can use Google Ads remarketing ads to attract potential customers who leave your e-commerce site without making a purchase, and to encourage existing customers to shop again. It works in conjunction with other ad models and the type of ads you choose will be shown again.
There are multiple ways to remarket with Google Ads. These can be listed as:
- Standard Remarketing That Shows Your Ads As Past Visitors Browse Different Apps And Websites
- Dynamic Remarketing That Displays Your Ads Specifically For The Product Or Service That Users Have Viewed Before,
- Remarketing For Search Ads That Show Your Ads When Past Visitors Leave Your E-Commerce Site While They Search On Google,
- Video Remarketing Showing Your Ads To Users Who Have Engaged With Your Videos As They Browse YouTube, Websites Or Apps.
- Remarketing With A List Of Customers That Show Ads On Different Google Products To Users Who Are Signed In To Google, Through A List Of Contact Information Provided By Existing Customers, Using The Customer Matching Method.
You can contact us to get professional support from us on Google Ads and to rank your site higher in Ad Results.